4 Best Resources to Have for your Small Business

Once you go through the hardship of starting a business, managing it becomes the most daunting task. Having an idea of the best resources to have on hand will make that task a little easier.

If you ever feel stuck, unsure of what to do next, or where to turn it means that you're at a point in your company where you need professional guidance.

These resources give insightful advice. Although they might not be able to take over for you completely, they'll give you peace of mind and pass some time until those solutions find their way into your brain.

#1. Social Media Platforms

Utilizing platforms like Twitter, Instagram, Facebook, and YouTube can bring an immense amount of attention to your brand. Keep the social media aspect of your business in mind when developing a marketing strategy. Here are some helpful hints when it comes to using social media for your small business:

• Stay consistent and update your pages regularly

• Use the same style of branding across each platform, this keeps a consistent look and feel about your brand.

• Be careful not to over saturate and over post. Balance is key, if you're always posting it forces people to stop paying attention to you. If you never post anything, people forget about you altogether. Find the right balance between those two extremes that works best for your audience.

#2. Landing Pages

A Landing Page is a page that can host multiple links you may have to support your Brand. A landing page for your brand can be used to capture leads, increase traffic and start conversations. A great example of the usefulness of landing pages is their usage in the world of online advertising. When you click on an ad, for instance an advertisement on Google, a portion of that ad is sent to a website called a landing page where you are able to interact with the ad. Landing pages are great for gathering information from visitors and can also be used as a form of advertising as well.

#3. Bookkeeping Software

When you have more than one business owner (which is pretty much everyone who wants their money back), bookkeeping software is a real lifesaver. It's not as intimidating as it sounds, once you get the hang of it. Keeping tabs on who owes what and everything outstanding is easier with automated bookkeeping software. You'll be able to keep in touch better with employees and customers. If money is being mismanaged, the software will be able to tell you right away.

#4. Graphic Design Software

As a business owner and entrepreneur, graphic design can broaden your scope immensely when trying to expand your brand. There are many programs available that make this process easy, among them are Adobe Illustrator, Photoshop (which is intended for photo editing), Corel Draw and InDesign just to name a few. Canva is also extremely helpful and free to use.